Canter Carpet is a revolutionary equestrian product developed by Welsh waste management company, Potter Group. The product uses recycled carpet waste to create all-weather equine surfaces, and Giant were commissioned to create a memorable identity for the brand. As well as developing the name and brand components, we built a suite of promotional materials including a new website, outdoor display materials for demonstration at racing events and a vinyl-wrapped horsebox to provide mobile advertising from one event to another.
